SeneGence magnificence firm making connections in a digital world

“We strongly really feel that ‘making REAL connections in a digital world’ is a vital component to creating every occasion profitable and significant,” ​Karen Goodman, Government Vice President of World Gross sales and Improvement at SeneGence, tells Cosmetics Design, explaining the motivation behind this yr’s rigorously produced Leaders Convention the place executives and keynote audio system spoke from a 360-degree stage, addressing and fascinating some 2,000 firm representatives from world wide, reside on Zoom.

The SeneGence Leaders Convention is considered one of three main annual occasions that the multi-level advertising firm holds annually. And regardless of the challenges of COVID, the sweetness firm has managed to maintain its distributors impressed and its enterprise rising into new markets (SeneGence calls its impartial model representatives ‘distributors’.)

Digital engagement is up at SeneGence in 2020

SeneGence leverages digital tech in each good and difficult instances. Distributors use three apps to assist promote product and run their particular person magnificence companies: The SeneLook app is a digital makeover device showcasing SeneGence merchandise, SeneBiz is the representatives’ CRM system and contains enterprise and advertising instruments as nicely, and DOTS is the SeneGence Distributor On-line Coaching app with classes and learnings for staff members at each stage, Goodman tells Cosmetics Design.

Moreover she says, the corporate recurrently connects by way of social media and extra: “SeneGence is a giant believer in fixed coaching and our gross sales staff produces weekly Fb Stay coaching to assist our Distributors develop their enterprise….Our govt staff additionally hosts weekly calls with our distributor leaders to offer them with firm updates and information to make sure they’re stored in control with any company developments, coaching, product launches, and so forth.”

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