“We strongly really feel that ‘making REAL connections in a digital world’ is a vital component to creating every occasion profitable and significant,” Karen Goodman, Government Vice President of World Gross sales and Improvement at SeneGence, tells Cosmetics Design, explaining the motivation behind this yr’s rigorously produced Leaders Convention the place executives and keynote audio system spoke from a 360-degree stage, addressing and fascinating some 2,000 firm representatives from world wide, reside on Zoom.
The SeneGence Leaders Convention is considered one of three main annual occasions that the multi-level advertising firm holds annually. And regardless of the challenges of COVID, the sweetness firm has managed to maintain its distributors impressed and its enterprise rising into new markets (SeneGence calls its impartial model representatives ‘distributors’.)
Digital engagement is up at SeneGence in 2020
SeneGence leverages digital tech in each good and difficult instances. Distributors use three apps to assist promote product and run their particular person magnificence companies: The SeneLook app is a digital makeover device showcasing SeneGence merchandise, SeneBiz is the representatives’ CRM system and contains enterprise and advertising instruments as nicely, and DOTS is the SeneGence Distributor On-line Coaching app with classes and learnings for staff members at each stage, Goodman tells Cosmetics Design.
Moreover she says, the corporate recurrently connects by way of social media and extra: “SeneGence is a giant believer in fixed coaching and our gross sales staff produces weekly Fb Stay coaching to assist our Distributors develop their enterprise….Our govt staff additionally hosts weekly calls with our distributor leaders to offer them with firm updates and information to make sure they’re stored in control with any company developments, coaching, product launches, and so forth.”
SeneGence firm executives see higher enterprise alternatives forward due to digital
So, whereas the format of this October’s Leaders Convention was a little bit of a departure, it wasn’t outdoors of the norm. “Our distributors have tailored to the brand new actuality of digital engagement with enthusiasm and professionalism,” says Goodman.
“Now we have seen total larger attendance numbers as extra individuals who could not have had the chance to attend a reside occasion have now had the flexibility to be part of the enjoyable and pleasure these occasions carry. Additionally, now we have seen larger engagement total as curiosity and participation in firm incentives, promotions, and enterprise growth has elevated after every digital occasion now we have held throughout 2020,” she tells Cosmetics Design.
And, Goodman and her colleagues on the SeneGence govt staff have realized from the expertise as nicely and see nice potential in hybrid digital / in-person occasions going ahead. “The training curve,” acknowledges Goodman, “was steep however significant.”
“Crucial lesson realized was that even when we are able to totally return to internet hosting reside occasions, we’ll at all times have a robust digital element and proceed to leverage and make the most of know-how to develop our world attain and convey extra of our distributors to the desk as they proceed to study, develop, and develop their impartial companies. We’re investing in state-of-the-art know-how to make this occur and will probably be persevering with to host digital occasions with reside interplay all all through 2021 and past from our SeneGence World Occasions Middle and new Digital Media Wall sound stage situated in Sapulpa, Oklahoma.”
SeneGence continues to develop with new product launches and new market growth
Among the many keynote speeches and different actions that happened in the course of the 2020 SeneGence Leaders Convention (staged this yr from the Cox Enterprise Middle in Tulsa, Oklahoma), the sweetness firm launched a number of the brand new merchandise, together with a Digital Age Protection Serum that helps defend towards the consequences of blue gentle, the HairBalance Hair Care Assortment, the Bella Celebration Assortment, and a pH Tinted Gloss Duo.
SeneGence operates all through North America (within the US, Mexico, and Canada) in addition to in Australia. And in 2019 the corporate expanded into each New Zealand and Hong Kong. “Now we have not modified course on our development initiatives in both of those markets, regardless of the challenges this yr has introduced,” confirms Goodman.
“Now we have sturdy company and management groups in every nation guiding us alongside,” she says, “and we’re continually on the lookout for new methods to attach on-line and get inventive with digital occasions and coaching in every area….In truth, simply this month we had been in a position to host our first in-person occasion in Hong Kong!”