Seven floated merger with ViacomCBS’ Ten

Goldman is advising Seven and 9 Leisure Co (the proprietor of this masthead) on the sale of transmission tower enterprise TX Australia. Seven and ViacomCBS declined to remark.

The talks didn’t progress between Stokes and ViacomCBS president and chief government Bob Bakish.Credit score:Bloomberg

The talks fell over as a result of they determined it was an unattainable activity however they’re a robust indicator that the 80-year-old Mr Stokes is trying to wind again his media pursuits after greater than 5 a long time in tv. Seven Group Holdings, which is majority-owned by Mr Stokes, is the largest shareholder in Seven with a 41 per cent stake. Mr Stokes enjoys the affect that comes from proudly owning media however his son Ryan Stokes is believed to not share the identical love for the business. The talks are additionally an indicator of the monetary stress Seven was below at a time when promoting has been hit by the coronavirus pandemic.

One of many predominant obstacles to a merger of any free-to-air networks is present rules. Media legal guidelines have been modified in 2017 to permit for the comfort of the “two out of three” rule, which prevents firms proudly owning newspapers, radio and tv stations in the identical metropolis. The regulation nonetheless prohibits two tv firms being owned by one entity. Two sources who spoke on the situation of anonymity stated Mr Stokes was not involved about this as a result of he believes he has a optimistic relationship with the federal authorities. Ryan Stokes was one of the best man at Treasurer Josh Frydenberg’s wedding ceremony.

Regional media firms Prime Media Group, WIN and Southern Cross Austereo and Australian Neighborhood Media are individually lobbying for the legal guidelines to be relaxed. They need the ‘one-to-a-market’ rule, which prevents a tv broadcaster from working a couple of TV licence in a market, and the ‘voices’ check, which in regional areas requires 4 separate media firms to function, to be eliminated.

Seven chief government James Warburton, who was in control of Ten in 2012, informed The Australian Monetary Assessment final week these reforms wanted to use to metropolitan broadcasters.


“Any evaluation by the federal government that features tv licences rest and the power to function a couple of licence in regional markets have to be prolonged to the metropolitan markets given stronger competitors and variety exists,” Mr Warburton stated.

It’s unclear precisely when the talks ended however two sources indicated the discussions may have concluded as just lately as a month in the past. Some Seven sources insist they befell solely early within the yr. Such a transfer would have elevated ViacomCBS’ tv presence in Australia. It’s presently planning to launch its new streaming service Paramount+ within the nation early subsequent yr. Seven has expressed an curiosity in a foray into the subscription streaming house.

If a merger was introduced, it could even be topic to regulatory approvals and there’s no assure the Australian Competitors and Shopper Fee would’ve allowed the deal to go forward as it could have left Australia with simply two metropolitan broadcasters − 9 and Seven/Ten. It is usually unclear whether or not Seven’s discussions with ViacomCBS have been nonetheless underway when US non-public fairness agency Oaktree Capital supplied to purchase a few of Seven West Media’s debt and was turned away.

Mr Warburton was clear about his merger and acquisition intentions when he arrived at Seven final August. He has since offered Seven’s journal division to rival publishing firm Bauer Media and tried to merge the corporate with its regional affiliate accomplice, Prime. The merger was thwarted by regional media proprietor Antony Catalano and WIN Corp proprietor Bruce Gordon. Seven additionally efficiently offered its West Australian headquarters.


Since his arrival Mr Warburton has additionally tried to dump a number of property together with Seven Studios, TX Australia and its digital ventures portfolio, which incorporates companies resembling Airtasker and SocietyOne. A part of the rationale Seven has floated concepts about mergers and acquisitions is expounded to a $481 million debt pile. Mr Warburton stated the precedence was to dump these firms to liberate money that might permit extra flexibility to restructure the corporate.

The monetary stress Seven was below early within the yr was exacerbated by the coronavirus pandemic, which prompted main falls in promoting spend. The falls have been so huge that employees at tv community and newspaper division West Australian Newspapers have been placed on JobKeeper. Mr Warburton stated final week that the pandemic had affected his firm greater than rivals Ten and 9.

To adapt to altering market circumstances, Seven axed a lot of roles throughout the corporate and renegotiated a cope with its banking lenders. The broadcaster additionally renegotiated its offers with the AFL and the Worldwide Olympic Committee. Seven secured reductions from each entities and is in heated discussions with Cricket Australia a couple of discount on their current deal. Seven additionally supplied the Massive Bash League to Ten earlier than the pandemic. Seven stays in talks to promote Seven Studios and TX Australia. Mr Warburton stated in August he was nonetheless keen on merging with Prime.

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