GRAND RAPIDS, Mich. – SpartanNash was just lately honored as a 2020 Gold Plate Awards recipient by the FMI Basis, recognizing SpartanNash’s “Household Meals at Dwelling” marketing campaign as an impressive program to encourage households to remain sturdy with household meals. SpartanNash acquired the Gold Plate Award within the 50-199 shops retail class.
“We’re honored to have been acknowledged for our efforts to advertise household meals at residence,” SpartanNash EVP and Chief Merchandising and Advertising and marketing Officer Lori Raya mentioned. “At SpartanNash, we’re proud to do our half to assist our retailer company and make household meals simpler. Our shops are stocked with substances to make it simpler for time-starved households to take pleasure in a fast and simple meal collectively – all at budget-friendly costs.”
Throughout Household Meals Month in September, SpartanNash – by means of its Household Fare, Martin’s Tremendous Markets, D&W Recent Market, VG’s Grocery and Dan’s Grocery store shops – ran an omnichannel, month-long marketing campaign targeted on your entire household meal course of. With the theme “Household Meals at Dwelling,” SpartanNash offered encouragement, assets and inspiration to empower prospects to show any meal right into a household meal.
“Consuming and cooking collectively at residence has a mess of advantages for everybody concerned, together with improved psychological well being, diet habits, life expertise and monetary wellness,” SpartanNash Well being and Wellness Specialist and Registered Dietitian Deanna Scheid mentioned. “Throughout September 2020, when retailer company had been persevering with to regulate to COVID-19 pointers, SpartanNash discovered new methods to encourage household meals at residence by means of digital cooking demos, digital coloring books and household meal guides, fueling the thoughts and physique of everybody concerned. Having household meals can convey households collectively and be a catalyst of energy and connection.”
The “Household Meals at Dwelling” marketing campaign consisted of an influencer-driven program, recipe and cooking tips about social media, a digital recipe catalog, a household meals cooking video collection, media publicity, bagged household meals in shops, a Youngsters Crew Household Meals coloring e book and a household meal information journal that was distributed in additional than 150 SpartanNash shops in 9 states.
By means of weekly advert circulars, native TV segments, recipes and social media, SpartanNash attained greater than 11.5 million printed advert impressions, 22,000 media marketing campaign impressions and a couple of million Fb, Instagram and Pinterest impressions. Digital cooking periods with easy-to-follow recipes and directions to aide cooking fatigue reached greater than 15,000 households. General, SpartanNash’s downloadable coloring e book to get children concerned within the cooking course of and enthusiastic about household meals reached greater than 14 million individuals.
“The Gold Plate Awards spotlight the excellent work the meals business is doing as a part of the Household Meals Motion,” mentioned David Fikes, government director of the FMI Basis. “Household meals assist us keep sturdy by boosting fruit and vegetable consumption and connectiveness, which assist general private well being. The meals business continues to supply consumers inventive and simple meal options as households face new procuring and meal habits led to by the COVID-19 pandemic.”
In 2017, SpartanNash earned the FMI Gold Plate Award for its assist of Household Meals Month along with its 2020 award.
SpartanNash (Nasdaq: SPTN) is a Fortune 400 firm whose core companies embrace distributing grocery merchandise to a various group of impartial and chain retailers, its corporate-owned retail shops and U.S. navy commissaries and exchanges; in addition to working a premier contemporary produce distribution community. SpartanNash serves buyer places in all 50 states and the District of Columbia, Europe, Cuba, Puerto Rico, Honduras, Iraq, Kuwait, Bahrain, Qatar and Djibouti. SpartanNash at the moment operates 154 supermarkets, primarily beneath the banners of Household Fare, Martin’s Tremendous Markets, D&W Recent Market, VG’s Grocery and Dan’s Grocery store. By means of its MDV navy division, SpartanNash is a number one distributor of grocery merchandise to U.S. navy commissaries.