SRW Company Gathers Pure Meals Companions to Pool Constructive Progress for Good

CHICAGO, Dec. 16, 2020 /PRNewswire/ — On Friday December 11, SRW, an impartial company with a penchant for rising pure, wellness and higher on your meals manufacturers, convened its first annual keynote tackle. Lucky to be a food-focused company whereas shoppers turned to pure meals greater than ever, SRW deftly navigated the pandemic with and for its companions, reporting an estimated 140% income progress for the company in 2020 (3MM, 2019 to ~7MM, 2020), and purchasers seeing matching features of their respective industries.

“We, and our companions, are keenly conscious of how fortunate we’re to have grown prior to now 12 months, with even brighter futures forward,” stated SRW co-founder and Chairman, Charlie Stone. “With that progress comes the duty to share our learnings, and assist leverage our good pondering and sources to assist our companions do good, inside their very own firms and all through the world.”

The corporate usually brings its shopper companions collectively in-person through the pure meals Expo East and West, however with occasions going digital this 12 months, discovered a brand new technique to enable its portfolio of pure meals manufacturers to assemble to mirror on the 12 months and profit from their shared community.

The day was billed as an opportunity to take key learnings into 2021, making lemons from the chaos of a wild 12 months in CPG, and the world at massive.

SRW’s powerhouse of 5 achieved feminine division leaders took middle stage to share their insights about Technique (Nicole Teeters), inventive (Lauren Hayes and Adenike Akinbisehin), Paid Media (Melissa Sweere) and Public Relations (Ashley Thomas). Their key takeaways for better-for-you manufacturers, and extra, included:

  • With shoppers flocking to on-line grocery, it is extra necessary than ever that manufacturers generate consciousness BEFORE shoppers go to digital cabinets. That is very true for Gen Z consumers, whose buying energy will develop considerably in 2020.
  • Talking of on-line grocery, it is time to ensure your intern is not dealing with your Instacart campaigns. Kroger and Costco entered the ranks of high 10 on-line retailers this 12 months, accounting for over 22 billion {dollars} in client spending.
  • It was a tough 12 months to be a inventive! The primary technique to ensure you’re getting the very best work out of your crew right now: Know who you might be as a model, know what you are attempting to do, and be a champion for these issues to your groups.
  • Probably the most PR-worthy manufacturers know who they’re – and what they stand for. 2020 was the 12 months that customers confirmed they wish to know what manufacturers care about. Those who stand for one thing, actually stand out.

Furthermore, Media Director Melissa Sweere cautioned manufacturers to think about how a lot time they spend specializing in in-feed content material, now that client expectations have shifted to consider that manufacturers will discover them – not the opposite means round. “Contemplate how a lot effort you are spending in your in-feed content material versus your advertisements. If it is a 2:1 ratio, it is advisable flip it,” stated Sweere.

The SRW crew additionally explored the position of influencer advertising and marketing and the flexibility to leverage influencers as content material creators. Inventive Director and company veteran Lauren Hayes championed the position of the company on this relationship, to make sure every model will get the very best work from each companion, that feels on model for all events.

Co-founders Charlie Stone and Kate Weidner have been on-hand to emcee, with SRW’s Chief Inclusion Officer Megan Abman sharing tricks to improve Range, Fairness, Inclusion and Belonging in client-agency relationships. Co-founder Brian Rolling pulled double responsibility as DJ and led a panel of nonprofit advocates in a dialogue on how meals manufacturers will help resolve America’s well being disparities – inequities which have grown extra pronounced prior to now 9 months. The panel featured consultants from organizations such because the Wholesome Colleges Marketing campaign delivering actionable steps on how you can leverage company time, treasure and abilities, even within the pandemic.

“One in all SRW’s firm values is that we care: in regards to the work, about one another, and in regards to the world round us,” stated Rolling, who additionally leads SRW’s non-profit and pro-bono work. “Our companions really feel the identical means, and we’re fortunate to have the ability to information their intentions into motion.”

Over twenty shopper companions have been in attendance, together with Kite Hill, Harvest Snaps, Path of Life, Easy Mills, American Flatbread, Brazi Bites, Dietary Manufacturers, Base Tradition, and This Little Goat – SRW’s newest shopper win, a line of scrumptious, clear label sauces and spices from well-known Chef Stephanie Izard.

“We joked that with the low bar set by 2020, this keynote can be the very best Friday of the 12 months – nevertheless it actually turned out to be,” stated Weidner. “We’re grateful for the chance to convey our portfolio of manufacturers doing good on this planet collectively, to assist all of them do even higher, collectively.”

VP Accounts Bennett Dixon rounded out the day with a shopper success panel, highlighting SRW’s shopper companions who made sensible strikes in a wild 12 months to return out higher than earlier than. Contributors included Kite Hill, Terra Substances and Path of Life

“SRW helped us navigate the world of on-line grocery to capitalize on a really huge second for the freezer part,” stated panel participant, SRW shopper and Path of Life VP Gross sales Audrea Fulton. “Our model turned a nook once we began working collectively. By means of their crew, we by no means miss a chance, they usually actually helped us make the very best out of a interval that would have been whole chaos.”

Media contact:
Ashley Thomas
[email protected] 


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