Luke Cervino is a 27-year-old entrepreneur and the founding father of A1A Media, a model representing world-class athletes and influencers. Asides from representing its purchasers on the world stage, A1A media additionally runs influencer campaigns, gives digital advertising options, and manages social media profiles.
A1A media has gathered important acclaim, a lot in order that athletes similar to Kendrick Perkins ( NBA Champion with the Boston Celtics in 2008) depend on its companies. And attributable to his unbelievable work ethic and results-driven mentality, Luke has constructed an astonishing relationship with Kendrick!
Luke has managed to perform a lot in such a short while. This led me to succeed in out to him for an interview concerning how he’s been capable of finding success in an in any other case saturated business. Beneath, Luke shares a few of his foremost suggestions and secrets and techniques for attaining success;
What habits led you to the place you are actually?
Try to create a sample in your life and keep it up. Consistency is vital! It takes 21 days to type a behavior and 90 days to type a life-style. Construct and Create the Life-style you need to reside. Create self-motivation as in case you owe it to your self.
Asides from what I’ve talked about above, one in all my favourite habits is retaining a routine. I exploit Google Calendar to plan my day; whether or not it’s a exercise or conferences all through the day, I log them on my calendar and ensure to get it carried out. Listed here are two different issues I’d suggest you do within the morning; the primary could be to Eat healthily; what you set in your physique will decide your efficiency all through the day. The second could be to coach your self or devour a bit of self-development content material, possibly a podcast- it will set the tone for the day.
How did you make a reputation for your self in your business?
One phrase, Worth! I stood out by bringing worth to my community and the folks I used to be working with. Additionally, belief is a giant a part of rising a enterprise and rising a community. Individuals must belief you to do enterprise with you, and word-of-mouth referrals are, for my part, nonetheless one of many strongest types of advertising.
Laborious work! Laborious work! Laborious work! I labored my ass off and by no means gave up, irrespective of what number of occasions I failed. After all, I confronted obstacles similar to anybody else. I had days once I was discouraged and contemplated if all the things was going to work out. The mindset I instilled in myself to by no means surrender helped me overcome all these.
What obstacles did you face and the way did you overcome them?
A major impediment I confronted was managing and prioritizing inbound leads. Most individuals face this similar drawback, too, someplace in the course of their journey. I additionally had points with increasing my enterprise and effectivity. How did I remedy all of this? Nicely, by making a system, organizing my work, and staying per my system. Immediately, my system coordinates all of the actions happening in my enterprise.
What makes you completely different inside your business?
My agency A1A Media helps create and construct relationships with athletes and types who’re looking for these athletes. After connecting each of them, I create an idea by producing significant content material. Additionally, you need to do not forget that context is king. If the content material you set out isn’t significant and interesting, it should come off as boring.
Asides from that, I may also get your product/model into the hand of the most effective athletes on the planet. Summarily, I present an outlet for manufacturers/companies to belief me; we work collectively on the model’s imaginative and prescient after which create content material with athletes and influencers who match the model. Then we market the content material and drive gross sales for the model.
I lately ventured into PR companies – which means that I will help get your title in large publications.
How will you proceed to develop, and what offers you the motivation to take action?
I’ll proceed to do that by taking extra calculated dangers. Sure, extra dangers imply I would fail just a few extra occasions, however these are wanted to develop.
My motivation comes from desirous to be the most effective in my area. I cherished the good Kobe Bryant, RIP, and I really like his Mamba Mentality. This pushes me ahead each day. My household motivates me additionally. My father, mom, and grandparents sacrificed so much to create alternatives for me to succeed, and it’s my job to capitalize on these alternatives.
Right here is a few recommendation I’ve for anybody striving to attain success;
Simply be your self and work extraordinarily laborious at no matter it’s you need to do. One among my favourite quotes is from American creator Tony Robbins. It says;
An actual resolution is measured by the truth that you’ve taken a brand new motion. If there’s no motion, you haven’t really determined. If you need one thing, go get it!
Printed April 4th, 2021