The 2021 Effie Awards South Africa season opens with digital entry workshop on Tuesday, 23 February

The Effie Awards South Africa, formally launched on the finish of 2019, gives manufacturers and their company companions the chance to obtain world recognition for his or her handiest advertising and communications campaigns. Media businesses, entrepreneurs and advertisers worldwide view the awarding of an Effie as a revered world image of accomplishment.

“The pandemic has sadly resulted in not solely altering your complete advertising and communication panorama and the way businesses have needed to adapt and re-focus, but it surely has left a void to some extent within the recognition of effectiveness in advertising campaigns. Effie’s mission is to guide, encourage and champion the apply and practitioners of promoting effectiveness and we’re relieved that we’ll be internet hosting the primary globally recognised advertising effectiveness awards programme in South Africa in 2021,” says Mathe Okaba, CEO of the ACA.

Launched in 1968, Effie celebrates effectiveness worldwide with over 50 world, regional and nationwide programmes throughout Asia-Pacific, Africa, Europe, Center East, Latin America and North America. Effie South Africa joined the Effie community because the 49th nationwide programme celebrating and Awarding Concepts That Work®. 

“There isn’t any strict definition of effectiveness inside the Effie programme. Effie recognises all types of effectiveness – consciousness, gross sales, behaviour, and many others. The figuring out standards for measuring effectiveness can be contemplating how difficult the targets had been, and the importance of the outcomes achieved in opposition to these targets, and we encourage all businesses, representing the size and breadth of the trade to enter,” provides Okaba.

Effie South Africa finalists and winners will obtain factors in direction of the World Effie Index, which ranks the best entrepreneurs, manufacturers, holding firms, company networks, company places of work and impartial businesses globally. The Effie Index may also decide the native rankings.

The Effie Awards South Africa name for entries can be made within the first quarter of 2021. 

Throughout the Effie Awards South Africa 2021 on-line workshop, the ACA will present tips, recommendations on find out how to enter, necessities, case research shows and extra from 10.30am–12.30pm on Tuesday, 23 February. In an effort to take part, potential attendees are requested to mail [email protected] to verify attendance and safe their spot.

Attending the workshop is important with the intention to get readability on the entry necessities, entry course of and validity interval for campaigns, and to make clear any questions associated to the awards programme basically.  

For additional data and to e-book your spot at this important workshop, ship a mail to [email protected] or name the ACA on (010) 880 3399

Comply with @EffieSouthAfrica on Fb, Instagram, YouTube and @EffieAwardsSA on Twitter to maintain updated on the newest developments.  

About Effie®

Effie is a world 501(c)(3) non-profit whose goal is to guide and evolve the discussion board for advertising effectiveness. Effie leads, conjures up and champions the apply and practitioners of promoting effectiveness via training, awards, ever-evolving thought management initiatives and first-class insights into advertising methods that produce outcomes. The organisation recognises the best manufacturers, entrepreneurs and businesses, globally, regionally and domestically via its 50+ award programmes the world over and thru its coveted effectiveness rankings, the Effie Index. Since 1968, Effie has been often called a world image of accomplishment, whereas serving as a useful resource to steer the way forward for advertising success. For extra particulars, go to

In regards to the ACA

The ACA is the official, consultant physique for the communications and promoting occupation in South Africa, representing businesses within the occupation (who at current contribute roughly 95% of South Africa’s measured advert spend) to authorities, media and the general public. The ACA is a voluntary physique shaped by and for the trade, targeted on and dedicated to self-regulation and to defending the best requirements of moral apply.

For extra in regards to the ACA go to or name the ACA on (010) 880 3399

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