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Does the most popular new social media platform TikTok confuse you? To some, it in all probability looks like only a lip-syncing video app for teenagers, nevertheless it’s way more than that.
If you happen to use TikTok good, you possibly can introduce your enterprise or product to an enormous viewers. In truth, in keeping with InfluencerMarketingHub, TikTok has 500 million customers worldwide, and it was probably the most downloaded app for Apple in Q1 2018.
In fact, TikTok isn’t the suitable platform for all sorts of companies. This is how one can decide if it is best for you.
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Examine the platform.
The very last thing you wish to do is be part of a social media platform and appear to be you don’t know what you’re doing. To keep away from getting shunned by customers on TikTok, you could examine the platform. By learning what kind of content material works on TikTok and how one can work together with others on the platform, your enterprise can match into the tradition naturally.
TikTok is all about enjoyable and visually interesting content material. If you happen to check out the TikTok trending web page, you’ll discover tons of foolish movies set to hit songs.
The app isn’t the place for critical sit-down gross sales pitches. TikTok is used primarily by individuals between the ages of 16 and 24, in keeping with GlobalWebIndex, so you could join with them in a artistic approach if you wish to discover success on the platform.
Create enjoyable content material.
Now that you understand TikTok is all about enjoyable and creativity, it’s time to create enjoyable, artistic content material of your personal. Creating your personal content material is among the best and least costly methods to advertise your enterprise on TikTok. Plus, one of many largest advantages of TikTok is that you simply don’t have to create highly-polished movies. Simply pull out your smartphone and begin filming.
Whereas wacky movies are broadly in style on TikTok, don’t attempt to create an outrageous meme if that’s not your enterprise’ type although.
For instance, Lush exhibits off their merchandise with a enjoyable video demonstration set to music.
Hold it easy. A lightweight-hearted video that exhibits off your merchandise will come throughout extra genuine than if your enterprise tries making a viral meme and fails.
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Launch a hashtag problem.
One other option to promote your enterprise on TikTok is by launching a hashtag problem. A hashtag problem is whenever you encourage TikTok customers to create or recreate content material and add your branded hashtag to it.
For instance, the model Guess was one of many first firms to launch a hashtag problem. They inspired TikTok customers to movie themselves carrying Guess’ new denim line with the hashtag #InMyDenim.
And lately, as said on this Cell Marketer article, Chipotle’s #GuacDance marketing campaign was TikTok’s highest-performing branded problem within the U.S. The promotion resulted in Chipotle’s largest guacamole day ever, with greater than 800,000 sides of the condiment served.
A enjoyable hashtag problem not solely promotes your enterprise, nevertheless it additionally drives person interplay and engagement.
Work with TikTok influencers.
TikTok-specific influencers won’t be enormous but, however they are going to be and you may work with them to widen your attain on the platform. Era Z is often against something that appears like a standard advert. So, working with TikTok influencers can actually enable you make a reference to that era of customers.
Talking of Chipotle once more, they partnered with influencer David Dobrik for a paid advertising marketing campaign for the #ChipotleLidFlip problem and acquired greater than 100,000 submissions and 230 million views.
To get outcomes from TikTok influencer advertising, simply be sure that the influencer’s viewers matches your target market. To search out the suitable influencer for your enterprise, you possibly can search for on-line instruments that let you search bios on TikTok, search for mentions of different manufacturers, the preferred languages utilized in an influencer viewers and extra.
Make the most of TikTok promoting.
It took some time however TikTok has lastly launched adverts to their platform. TikTok presents 4 several types of adverts together with:
Infeed Native Content material: Any such advert is just like Snapchat or Instagram story adverts and helps a number of options like web site clicks or app downloads.
Model Takeovers: This lets manufacturers take over TikTok for the day. They’ll create pictures, GIFs and movies with embedded hyperlinks to touchdown pages or hashtag challenges.
Hashtag Challenges: As an alternative of attempting to make a hashtag problem go viral by yourself, you should use promoted hashtags to get extra engagement.
Branded Lenses: Branded lenses are just like the Snapchat 2D and 3D lenses for faces and pictures.
As with all social media platform, adverts may help you attain a ton of customers on the platform. TikTok additionally presents exact focusing on so you may make certain your adverts are reaching the precise customers that may be considering what you need to provide.
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Over to you.
So, does TikTok make a little bit extra sense to you now? If your enterprise has a youthful target market, TikTok is the proper place to seize their consideration. Use these tricks to be sure you get probably the most out of your TikTok promotion technique.