Artur Kane of Flowmon Networks discusses how progress hacking and NetSecOps might influence IT and cybersecurity groups in 2021.
Whereas virtually all industries have been impacted by the pandemic this yr, adjustments brought on by Covid-19 have shone a lightweight on the significance of the cybersecurity sector. The trade is already experiencing a expertise hole and the sturdy safety measures wanted in current months have put much more stress on individuals growing and promoting merchandise on this trade.
Artur Kane, head of product advertising and marketing at community intelligence agency Flowmon Networks, has had a front-row seat to the adjustments Covid has introduced. Czech firm Flowmon Networks was just lately acquired by Kemp Applied sciences to spice up its utility expertise (AX) capabilities.
Whereas Covid has thrown some curveballs at his staff this yr, Kane is especially captivated with elevating consciousness of community visibility and creating an “educated neighborhood of fanatics” on this subject.
“Menace actors will typically feed on a disaster and, in flip, the demand for cybersecurity will rise. Covid was distinctive by the sudden transition to house workplaces which, as a consequence, elevated the necessity for AX enablers,” he informed Siliconrepublic.com.
“These IT product advertising and marketing managers who’re sales-driven – typically those that are a part of the advertising and marketing organisation – have been rapidly making an attempt to grab this chance, which meant steering priorities away from strategic initiatives resembling product technique or market analysis, and focusing extra on tactical actions supporting consciousness and demand era, buyer retention and expediting new product launches that might help prospects throughout this time.”
A brand new age for NetSecOps
Two areas of experience will likely be elementary to the cybersecurity product market in 2021, in keeping with Kane. The primary is progress hacking, which he described because the ability of “rapidly adapting to altering buyer shopping for behaviour, driving enterprise, scaling digital initiatives and increasing inbound initiatives”.
The second is NetSecOps, a motion that seeks to combine workflows for networking and safety groups. This may give individuals working in these areas the sources to collaborate extra effectively throughout infrastructure design, monitoring, incident dealing with and response.
“The thought is to minimise spending on applied sciences with overlapping performance, simplify know-how adoption, scale back imply time to decision, and automate routine actions to beat staffing gaps,” Kane defined.
“Years in the past, NetOps and SecOps have been one staff. However as infrastructures grew in complexity, the necessity for extra specialised and centered workers elevated as nicely.
“Now, nonetheless, with the rise of cloud, quick know-how adoption, lack of community visibility and management over IT, it’s changing into obvious that these two groups are too siloed to work effectively. Applied sciences are presently making an attempt to bridge this hole.”
What community and safety professionals can count on
What influence might these tendencies in product growth, advertising and marketing and supply have on individuals working in cybersecurity? Kane is assured that these working each in networks and in safety will reap advantages.
The positives, he mentioned, will primarily come up from groups having “one supply of reality” or “the identical dashboard with totally different views of the identical knowledge”.
“[This] will allow each groups to ascertain actually built-in workflows and methods of working, as a substitute of the prevailing ad-hoc formal collaboration,” he defined. “The largest of NetSecOps’ strengths is that it embraces the groups’ variations and offers a center floor for incident decision.
“We envision NetSecOps will empower each groups to develop into much more specialised of their respective fields, whereas erasing the factors of friction between them.”
New tech adoption in 2021
As for the individuals advertising and marketing these new merchandise, Kane had some ideas for them too. When the pandemic started earlier this yr, he noticed the adoption of latest know-how grind to a halt. What got here after, he mentioned, was an “environment of apprehension” round embracing novel tech merchandise.
“This meant that the power to persuade prospects, pace up the analysis course of and show product worth quickly and flexibly – all by digital communication – was ever extra essential,” he mentioned.
“However we should not overlook that our work ends with a profitable sale. Product entrepreneurs should now put money into embracing the continual strategy of guaranteeing shopper satisfaction by driving product worth.”