When you’re unsure you must create a TikTok social media advertising and marketing technique, we’re right here to show to you that you completely ought to.
TikTok is the fastest-growing social media platform we’ve seen so far, reaching 1 billion customers in September 2021, a report 4 years since its worldwide launch. For comparability, it took eight years for each Fb and Instagram to hit that milestone.
And whereas we do not have more moderen information on TikTok’s userbase numbers, there are different stats proving simply how well-liked TikTok has change into. For instance, it was the most-downloaded app in Q1 of 2022 and the highest-grossing non-game app in each the Apple and Google Play shops. Discover much more compelling TikTok stats in our 2023 roundup.
All through this text, we’re going to dig into what TikTok advertising and marketing is, how one can create your individual TikTok enterprise account, present six suggestions for ramping up your model’s TikTok advertising and marketing technique and extra.
Desk of contents
What’s TikTok advertising and marketing?
TikTok advertising and marketing is the method of utilizing TikTok and TikTok content material to advertise your model and its services or products. Simply construct up your individual on-line presence by way of the usage of short-form video content material that engages your viewers and helps exhibit your small business choices.
Whereas social media advertising and marketing creates a cohesive technique for all social media platforms—TikTok advertising and marketing focuses simply on TikTok.
You’ll need to guarantee your total messaging on TikTok is much like all different platforms your model has a presence on, however as a rule, TikTok content material tends to be a lot totally different than the content material you’ll publish on different channels. (Although chances are you’ll find yourself repurposing your TikTok movies for Instagram Reels and YouTube Shorts to achieve much more viewers.)
Learn how to create a TikTok enterprise account
Earlier than you create a TikTok enterprise account you first must know the distinction between a TikTok enterprise vs. creator account.
Listed here are a couple of of the primary variations:
- Enterprise accounts get entry to enterprise instruments like advertisements and analytics
- Enterprise accounts get restricted entry to sound clips
- Enterprise accounts get the flexibility to create an ecommerce storefront
- Enterprise accounts can use third-party instruments to schedule and handle TikTok content material
- Enterprise accounts can add a web site hyperlink to their profile
TikTok enterprise accounts don’t have entry to the complete sound library, however the further instruments far outweigh that. To create your TikTok enterprise account observe together with these fast steps:
Step 1. Obtain the TikTok app and create a brand new account
Step 2. Go to your TikTok profile and faucet the hamburger menu within the prime proper nook
Step 3. Faucet Settings and privateness
Step 4. Faucet Handle account
Step 5. Faucet Swap to Enterprise Account
Step 6. Select the class that greatest corresponds with your small business kind
And voila! You now have a enterprise profile and might get began optimizing your account to attraction to your audience.
10 suggestions for constructing your TikTok advertising and marketing technique
Able to dive in and study extra about how one can create a TikTok advertising and marketing technique and construct a big following on the platform? Whilst you probably received’t be “TikTok well-known” in a single day, these ten suggestions will enable you get on the very best path to success. We’ve additionally summarized our greatest Tiktok advertising and marketing suggestions on this video.
1. Create and model your TikTok account
We’ve walked by way of how one can create your TikTok enterprise account. The subsequent step is to completely optimize and model it in order that it’s recognizable alongside the remainder of your social media profiles.
To model your TikTok account, faucet Edit Profile, then fill out the next:
- Profile photograph or video: TikTok enables you to add a video to your profile avatar. Be certain this can be a high-res model of your emblem should you select so as to add profile photograph. If you wish to do video, contemplate creating an animated model of your emblem.
- Identify: Your corporation title.
- Username: This also needs to be your small business title (if potential) with no areas.
- Pronouns: When you’re a sole proprietor you may need to enter your pronouns.
- Bio: You could have 80 characters to provide a fast synopsis of what your small business does.
- E-mail: Enter your organization’s contact e-mail.
- Nonprofit: If your small business works with or helps a nonprofit, you may tag them proper in your profile.
- Class: You could have already performed this when creating your small business account, but when not, choose the class that greatest represents your business.
- Social: Join your Instagram and/or YouTube accounts.
Different choices are establishing an auto-message when customers DM you. You are able to do this by tapping the hamburger menu, then Enterprise suite, then Auto message. You’ll additionally be capable to add your web site URL to your profile when you hit your first 1,000 followers.
Right here’s an instance of a completely fleshed-out enterprise profile from Starbucks. They even have two movies pinned to the highest of their profile to showcase new merchandise.
2. Outline your TikTok viewers
To achieve success on TikTok, you need to know who you need to goal together with your content material. In any other case, you may get nice attain and engagement, but it surely received’t translate into gross sales or subscriptions—which is enjoyable however means nothing for your small business’s backside line.
TikTok skews in the direction of a a lot youthful viewers, with almost 7 in 10 18-19-year-olds having a presence on the app and round half of all 20-39-year-olds utilizing TikTok.
So whereas TikTok is unquestionably for youthful audiences, you continue to must dig a bit deeper than that. Take into consideration the demographics you need to goal. Conduct a few of your individual social media market analysis, then contemplate placing collectively a buyer persona that showcases precisely who your small business’s audience is.
3. Create high quality TikTok movies
The next move is to study how one can make a great TikTok video. First, begin by doing a little bit of hands-on analysis. Except you’re already an avid TikTok watcher, spend a while attending to know the platform and searching on the kinds of movies that pop up in your “For You” web page.
You may additionally need to take a look at the TikTok Uncover web page to see what’s trending and uncover a few of the extra well-liked TikTokers.
Right here, you’ll be capable to see trending hashtags, sound bytes, accounts and extra. It’s an effective way to get a chook’s-eye-view of what’s well-liked for the time being, serving to you uncover inspiration to your personal TikTok content material. Then, check out different manufacturers which can be killing it on TikTok to see what they’re doing effectively and how one can emulate a few of these techniques to your movies.
Relating to TikTok, you should check a wide range of totally different video sorts to find what’s going to resonate together with your viewers. Variety throughout your profile is vital. Attempt filming your staff creating the product. Showcase your product in motion. Create humorous movies utilizing well-liked sound bytes. Listed here are some further video concepts to assist get you began.
And ensure you publish persistently. If you wish to make a splash, you should pump out new content material often. Begin by publishing no less than twice every week, extra typically should you can. (In truth, TikTok themselves advocate posting 1-4 occasions per day.)
4. Use advertisements in your TikTok advertising and marketing technique
If you wish to attain a fair wider viewers, allocate a few of your social media promoting price range in the direction of TikTok advertisements. The fee for these relies on bids, similar to the way you pay for Fb and Instagram advertisements. You’ll select your audience, create a enjoyable video advert then put it on the market based mostly in your specified day by day or lifetime price range.
5. Faucet into TikTok influencer advertising and marketing
One other well-liked TikTok advertising and marketing tactic is to work with influencers. There are literally thousands of influencers and content material creators that associate with manufacturers on TikTok to create enjoyable, participating video content material that each spreads the phrase about new manufacturers and likewise gives stated model with user-generated content material to share on their very own social media channels.
A couple of TikTok influencer advertising and marketing techniques embody:
- Sending your product to influencers. Manufacturers with low budgets however tons of product can attain out to influencers and ask if they will ship them free product. Whereas this doesn’t assure a function on their channel, should you attain out to sufficient influencers persistently, you may get a highlight in an unboxing or merch video.
- Collaborate on a video. Collaboration on a video or sequence of movies that highlight your model solely. These are costlier, however you may all the time associate with micro-influencers with a decrease attain till you have got extra of an influencer advertising and marketing price range.
- Accomplice on a brand new product line. Accomplice with a mega influencer or celeb and create a product line collectively that they’ll get a lower of and promote to their viewers. It is a nice win-win, however you’ll need to ensure you’re solely working with influencers which can be hyper-relevant to your area of interest. For instance, magnificence manufacturers would solely need to associate on a challenge like this with a extremely well-known make-up artist.
It’s best to be strategic about who you associate with based mostly on the situation and demographics of the viewers you need to appeal to. As an illustration, UK TikTok influencers differ from their counterparts within the US.
6. Monitor TikTok analytics to trace efficiency
Take note of your TikTok analytics. You solely get entry to this should you change to a enterprise account, and it may be an enormous assist in pinpointing your hottest movies and when the very best time to publish every day is.
A few of the greatest metrics to trace embody:
- Video views
- Progress price
- Trending movies
- Common watch time
You can even join your TikTok enterprise account to your Sprout Social dashboard to entry analytics proper inside Sprout as you measure your different social media platforms.
7. Bounce on well-liked TikTok traits
If you wish to enhance your probabilities of going viral, take note of trending audio clips, challenges and video sorts. If you need to use a preferred pattern to create a video that is related to your small business, accomplish that!
This is an instance of a small jeweler that used a preferred trending video kind to go viral.
Most of their movies of authentic content material generate wherever from 100-600 views and 2-20 likes. However the above video took a widely known pattern and generated over 275,000 views and over 12,000 likes.
As we talked about, you need to use TikTok’s Uncover web page to search out a few of these traits; nonetheless, your greatest wager is solely to devour quite a lot of TikTok content material. This can enable you organically discover well-liked traits—and see how varied customers are incorporating them into their content material. (So the subsequent time your boss finds you scrolling, you may inform him it is work-related.)
8. Benefit from TikTok’s enhancing capabilities
The perfect movies are typically those which can be shot and edited proper inside the TikTok app itself. It is because the app has a ton of enhancing options built-in, making it straightforward to create participating content material with only a smartphone and a single app.
A few of these options embody:
- Filters
- Trimming video clips
- Textual content overlays
- Captions
- Stickers
- Visible and particular results
- Voiceovers
- Audio enhancing
- Gradual movement
- Transitions
There are such a lot of alternative ways to movie and edit your TikTok movies proper contained in the app that there isn’t any want for extra video enhancing instruments. Particularly because the TikTok algorithm appears to favor pushing TikTok-edited movies greater than others.
9. Preserve your movies quick and candy
In keeping with the latest information, TikTok states that the optimum size for movies is 21-34 seconds lengthy (up from 11-17 seconds in 2020).
Though TikTok remains to be testing longer movies, movies over 60 seconds in size stress viewers out. This implies you need to maintain your video content material quick and candy. Follow a median of 30-second video content material for optimum outcomes.
10. Incorporate reside video into your technique
TikTok is likely one of the many platforms that provide a live-streaming function on its app. Manufacturers ought to reap the benefits of this as reside movies pop up in viewers’ For You pages so customers can tune in. Plus, TikTok permits viewers to ship stickers and different accolades by way of reside movies as a monetization perk, so your model can add TikTok Reside as a further income stream in case your movies get well-liked sufficient.
What are the advantages of selling on TikTok?
So why trouble including a further social media platform to your total technique—particularly one as time-consuming as TikTok? Let’s cowl three of the most important advantages of selling on TikTok.
Individuals are utilizing TikTok to search out merchandise
49% of TikTok customers have stated they’ve bought a services or products from a model after seeing it featured on TikTok. The hashtag #TikTokMadeMeBuyIt has additionally been extraordinarily well-liked, with customers exhibiting off merchandise they purchased totally on account of the truth that they found it on TikTok.
When you’re wanting to extend gross sales by way of your social media advertising and marketing, TikTok is a good channel to take action. The platform is on observe to achieve 9.6 million social patrons this 12 months, making it the third hottest social commerce channel.
You could have the next probability of going viral
As a result of TikTok’s algorithm, the model focuses extra on content material discovery slightly than exhibiting you content material from your folks. There is a separate feed to see content material from these you already observe—however the For You web page needs to assist customers uncover new content material.
This implies TikTok gives manufacturers with a singular alternative to achieve a wider viewers than you may on different platforms. Get found by these excited by your content material, generate extra followers and enhance probabilities of making a sale.
Influencer advertising and marketing alternatives are considerable
Influencer advertising and marketing is big on TikTok, making it even simpler to your model to get found by new folks in your audience. There are creators galore on the platform, many in your business, so discovering the appropriate influencers to work with is a breeze.
Plus, even micro-influencers can generate quite a lot of attain as a result of flexibility of the algorithm, so you may get extra bang to your influencer price range, reaching much more clients and constructing stable influencer relationships.
TikTok advertising and marketing model examples to encourage your technique
Get impressed by real-world examples of how manufacturers have seen success on the platform. Let’s dig into a few TikTok advertising and marketing examples you may study from.
Chipotle
Fan favourite southwestern fast-food chain Chipotle has made fairly a stir on TikTok. They bought a little bit of assist from TikTok meals influencers reviewing a few of their menu “hacks,” however Chipotle’s response to the hubbub is what wins them a spot right here.
When you see folks speaking about your small business and menu objects, services or products at size, reply accordingly—and that is precisely what Chipotle did.
It began when TikTokers Alexis Frost and Keith Lee reviewed an off-menu meal—and gave it full stars. Chipotle clients flocked to their native shops to strive the meal, inflicting some places to completely promote out of sure components of the order.
In response, Chipotle ended up including the precise meal to their menu.
The model has additionally continued to work with Alexis and Keith, with the 2 nearly turning into TikTok spokespeople for the model. Benefit from viral moments when you may, and create long-term partnerships together with your advocates.
Washington Submit
The Washington Submit, as a widely known newspaper throughout the U.S., has an arsenal of slightly dry content material to share. Nevertheless, the paper’s TikTok staff has turned their account right into a enjoyable and fascinating means for followers to maintain up with the information.
Take this TikTok video about France elevating the retirement age.
Or this video explaining the collapse of Silicon Valley Financial institution.
These bite-sized movies clarify advanced and dry subjects in a enjoyable and fascinating means—it is no marvel they’ve grown the account to 1.6M followers.
Even when your small business is in a drier, much less participating business does not imply you may’t make participating TikTok content material. Take a lesson from WaPo to your personal technique.
Duolingo
Duolingo’s owl mascot is known on the app. Whereas its lengthy had a fame of being an evil, persistent presence for Duolingo language learners, the advertising and marketing staff actually leaned into that for its TikTok content material. Their content material options the owl mascot in almost each video—and it is chaotic.
This is one video showcasing the owl’s varied threats to get its customers to do their day by day lesson.
This is an instance of what a few of their different content material is like, profiting from trending sound clips and well-liked video sorts.
If your small business will get a enjoyable fame, lean into it in your advertising and marketing content material. Have enjoyable with it and do not take yourselves too significantly.
Get began with TikTok advertising and marketing immediately
Construct up your TikTok presence utilizing these six techniques. Begin by creating your individual TikTok enterprise account, then create your individual enjoyable, participating short-form video content material. Study much more about creating your individual profitable TikTok advertising and marketing campaigns so you may develop your viewers and construct your small business.
Steadily Requested TikTok Advertising Questions
TikTok is an app to create, share and watch short-form movies. Customers have their dwelling “For You” feed the place they will swipe as much as watch video after video. The app comes with its personal enhancing options, filters and sound clips to make the most of when creating your individual video content material. General, TikTok is a good one-stop store for creating and consuming fast 10 to 60-second movies.
Learn how to use TikTok for advertising and marketing?
Learn how to use TikTok for advertising and marketing?
TikTok is a singular advertising and marketing channel, creating viral potential that has by no means been there earlier than. Use TikTok to indicate off product tutorials and use circumstances, be part of challenges, leap on traits, make your viewers giggle and extra. You may promote merchandise by way of TikTok, generate leads and enhance model consciousness.
What are instruments on TikTok?
What are instruments on TikTok?
TikTok affords numerous enterprise instruments—video enhancing, analytics, advertisements and extra. You can even join your TikTok enterprise account to your Sprout Social dashboard to entry much more instruments, like scheduling and engagement.
How has TikTok modified advertising and marketing?
How has TikTok modified advertising and marketing?
TikTok has made advertising and marketing and advertising and marketing movies rather more accessible to companies of all styles and sizes. Fancy digital camera tools isn’t required—and actually, it isn’t even most popular—to create participating and viral video content material.
How efficient are influencers and affiliate marketing online on TikTok?
How efficient are influencers and affiliate marketing online on TikTok?
TikTok influencers are extraordinarily efficient—they see a 15.86% engagement price on the platform, greater than triple the subsequent highest platform’s engagement price.