Methodology
The 2023 International Advertising Traits Government Survey polled 1,015 executives from the C-suite from international firms within the United
States, United Kingdom, Switzerland, Japan, Center East, and Australia in July 2022. The survey respondents included advertising
executives holding roles similar to chief advertising officer, chief buyer officer, chief income officer, chief digital officer,
chief progress officer, and different associated titles and have been sampled throughout a variety of industries. Every respondent provided their
perspective on quite a lot of subjects associated to the way forward for advertising within the coming one to 2 years.
Individually, 23 government interviews have been performed throughout September and October of 2022. These executives at the moment serve in
advertising government roles and their insights have been a key a part of shaping the insights on this report.
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