ChatGPT’s 2022 launch created an inflow of marketing-focused AI merchandise.
The advertising and marketing business has been one of many fastest-growing adopters of generative AI instruments. Advertising and gross sales groups can use these instruments to automate enterprise processes, resembling lead scoring, advertising and marketing optimization and gross sales teaching. These instruments also can personalize outreach and create dynamic web site content material and advertising and marketing collateral.
Nevertheless, generative AI instruments deliver many challenges. As an example, privateness issues have prompted firms like Samsung to ban these instruments for inner use. Different challenges embrace authorized legal responsibility and copyright issues. Regardless of these obstacles, nevertheless, generative AI instruments can enhance advertising and marketing and gross sales efforts.
Discover six instruments that may automate advertising and marketing and gross sales duties, chosen primarily based on skilled and person critiques.
1. ChatGPT
OpenAI launched ChatGPT — a free generative AI chatbot — in November 2022. The device, which the seller educated on a big language mannequin (LLM) often known as GPT 3.5, gives an easy UI, like a search engine. Customers can submit questions or prompts, and ChatGPT responds with solutions. Advertising and gross sales groups can use the device to write down emails, social media posts and weblog content material. It might additionally generate advertising and marketing surveys and carry out key phrase analysis for search engine marketing (Search engine optimisation).
Nevertheless, OpenAI stopped coaching the free model of the device in September 2021, so this model has no data of the world after that date and will generate outdated info. This could negatively have an effect on the standard of Search engine optimisation key phrase analysis and weblog content material. Moreover, ChatGPT usually locks customers out of the service at peak instances as a result of overburdened servers.
The paid model of ChatGPT — ChatGPT Plus — runs on the GPT-4 LLM. GPT-4 can generate extra correct responses than its predecessors, GPT-3 and GPT 3.5. ChatGPT Plus additionally experiences much less downtime than the free model.
ChatGPT is available in three pricing tiers: Free, Plus and Enterprise. ChatGPT Plus prices $20 per 30 days. Details about the Enterprise tier is not available on the seller’s web site.
2. Jasper
Previously often known as Jarvis, Jasper is an AI-powered writing assistant and content material creation platform for entrepreneurs. Jasper can be taught to generate content material in a model’s voice and elegance, create constant messaging, translate content material into over 30 languages, generate artwork and create advertising and marketing campaigns.
Jasper gives a template library with over 50 choices that allow customers summarize textual content, generate weblog put up concepts and write Search engine optimisation-optimized title tags and meta descriptions. This device will help entrepreneurs overcome author’s block and guarantee a constant model voice throughout completely different items of selling collateral.
Moreover, Jasper can generate each long- and short-form content material. Nevertheless, its long-form content material — responses that exceed a couple of hundred phrases — usually sound repetitive and unnatural.
Jasper gives three pricing tiers: Creator, Groups and Enterprise. The creator plan prices $39 per 30 days, and the Groups plan prices $99 per 30 days when billed yearly. These two tiers supply a 7-day free trial. Pricing info for the Marketing strategy is not available on the seller’s web site.
3. Einstein GPT
Salesforce launched Einstein GPT in March 2023 as a generative AI device for advertising and marketing and gross sales groups. Customers can immediate the device to create personalised emails, generate visible and text-based content material for lead era touchdown pages, enter information right into a CRM system and write data articles from case notes.
Einstein GPT additionally lets advertising and marketing and gross sales groups create workflows. For instance, a gross sales supervisor might enter the immediate, “Create a workflow to ship reps a congratulatory electronic mail after they shut a deal.” Moreover, customers can immediate the device to automate analytics dashboards and information fashions in Tableau, Salesforce’s information visualization platform. Einstein GPT additionally integrates with OpenAI and helps each private and non-private AI fashions.
Einstein GPT comes as a function inside Salesforce’s Gross sales Cloud, Service Cloud, Advertising Cloud, App Cloud, Analytics Cloud and Group Cloud. The device’s native integration with these merchandise advantages present Salesforce customers, however it makes Einstein GPT inaccessible to organizations that do not use Salesforce. Moreover, as with all AI-generated content material, entrepreneurs and gross sales reps should examine responses for accuracy and proper potential errors.
Pricing is obtainable upon request.
4. Rapidely
Rapidely is a content material creation device for social media that runs on GPT-4. The device gives a centralized hub from which customers can handle a number of social media accounts from numerous platforms, together with Instagram, LinkedIn, TikTok, Fb and X (previously Twitter).
Rapidely populates content material calendars with posts and gives templates to assist customers design carousels, that are social media posts that comprise a number of components, resembling photos and movies. The device additionally gathers the highest trending sounds for Instagram Reels to assist customers create efficient social media content material.
Customers can feed the device key phrases, which Rapidely then makes use of to generate a number of posts that customers can select amongst. The device gives an intuitive UI, however the wording of posts can lack creativity. Additionally, some customers want to put up instantly on Instagram moderately than work in Rapidely.
Rapidely gives 4 pricing tiers: Creator, Social Professional, Enterprise and Company. When billed month-to-month, Creator prices $29, Social Professional prices $69, Enterprise prices $89 and Company prices $129. All tiers besides Enterprise supply a free trial.
5. Manychat
Manychat is a generative AI chatbot device for textual content messaging, WhatsApp, Fb Messenger and Instagram direct messages. The device makes use of GPT-4 to automate conversations with prospects and leads. It additionally lets customers construct automations with a drag-and-drop interface and captures electronic mail and telephone numbers in conversations so advertising and marketing groups can simply comply with up with prospects or ship them promotions. Manychat also can combine with Mailchimp, HubSpot, Google Sheets and Zapier.
Manychat helps organizations streamline conversations, shortly deploy chatbots and supply constant solutions to buyer questions. The device also can scale back lead era prices. Nevertheless, the pricing construction lacks flexibility and customers cannot absolutely customise dialog templates to their model’s tone and voice. Moreover, the product’s buyer assist wants enchancment.
Manychat gives three pricing tiers: Free, Professional and Premium. The Professional choice prices $15 month-to-month. Pricing info for the Premium plan is not available on the seller’s web site.
6. Flick
Flick is a social media device that helps customers create posts, tailor hashtags to their audience and schedule posts at optimum instances. The device additionally lets customers shortly rework long-form advertising and marketing content material into smaller social media posts.
Flick gives a drag-and-drop scheduling operate, and its hashtag analysis function helps entrepreneurs attain extra folks on social media. Nevertheless, the auto-publish operate would not at all times work and the device’s cellular app has restricted capabilities.
The seller gives three pricing tiers — Solo, Professional and Company — and the corporate’s pricing web page makes use of British Kilos. When billed yearly, the Solo plan prices roughly $14 per 30 days, whereas the Professional plan price about $31 per 30 days. Pricing details about the Company plan is not available on the seller’s web site.
Editor’s word: This checklist was compiled primarily based on a mix of market stories and vendor rankings from Gartner Peer Insights, Trustpilot and G2, plus extra analysis by TechTarget editors.