- Baobab Community expands startup assist capabilities for African entrepreneurs with the acquisition of South African-based technique and branding company Reflector Advertising.
- Acquisition empowers Baobab’s portfolio firms with specialised in-house advertising and marketing, branding, and digital providers, amplifying their potential for achievement and funding.
- Transfer aligns with Baobab’s dedication to spend money on 1000 African startups by 2033.
NAIROBI, Kenya and DURBAN, South Africa, April 2, 2024 /PRNewswire/ — Baobab Community (“Baobab”), an early-stage investor that backs startups throughout Africa, right this moment introduced the acquisition of Reflector Advertising, a technique and branding company headquartered in South Africa.
Based in 2022 by Klyne Maharaj, Reflector Advertising has established itself as a specialist company providing strategic advertising and marketing, branding, and digital providers tailor-made to startups’ wants. With a various clientele spanning 5 continents, together with outstanding names like Jem, Opus and Batelle, Reflector has performed a pivotal position in serving to startups throughout a spread of industries refine their positioning and scale.
Commenting on the acquisition, Toby Hanington, Co-Founding father of Baobab, mentioned the transfer epitomised Baobab’s formidable plans and long-term dedication to investing throughout Africa.
“Baobab has made no secret that we wish to develop into the main early-stage investor throughout Africa. To take action, we’re at all times fascinated by what worth we create for founders, on high of our capital funding. We have labored with the Reflector group since early 2023, and the transfer the purchase them is a testomony to the work they’ve already carried out with our portfolio. We’ve extremely formidable long run progress plans and bringing in Klyne and his group will certainly expedite these.”
Klyne Maharaj, Founding father of Reflector Advertising, expressed enthusiasm in regards to the synergies between the 2 entities:
“Our objective has at all times been to assist the world’s greatest startups nail their positioning, win their markets, and lift capital to gas their progress. Now, as a part of Baobab, we’re excited to focus our efforts solely on supporting entrepreneurs in Africa. Baobab already has an outstanding group which have made a profound influence on Africa’s enterprise ecosystem. Collectively, we’ll construct essentially the most highly effective capabilities group of any early-stage investor on the continent.”
Klyne and his wider group will be a part of Baobab, with Klyne assuming the position of Director of the Accelerator. This integration will allow Baobab to supply complete in-house assist to its portfolio firms, additional enhancing their progress and funding readiness.
Find out about Baobab right here and Reflector Advertising right here.
CONTACT: [email protected]
SOURCE Baobab Community